Yesterday afternoon a box from Amazon arrived, and it was my long awaited for copy of Designing with Web Standards by Jeffrey Zeldman. Right now I am just sawing through the book and absorbing everything I can. Highly recommended for anyone wanting to know more about using web standards in a world lacking structure and common sense.
What he says makes perfect sense. By designing and implementing web sites using a standard and structured way, one can work cost-effectively and more efficiently, and enjoy it all at the same time.
Unfortunately, due to a number of factors (like the mad race a few years back to get as much as possible as much as quickly on the Internet -- thanks to the good old blinded greediness called commercialism), this has not happened.
The ironic thing is that it makes sense in a logical way, but who cares? Try to sell quality and usability to your average manager and he will more than likely scoff and spit in your face.
That is why this book offers a convincing set of arguments to help visionaries like myself get things going like they were always meant to be. And make money at the same time.
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