"The account for gishteq.com has been cancelled as you requested."

It's now really time to say good-bye to an old friend.

Farewell gishteq.com I will miss you.

Basic Principles:

• No pain, no change
• Three levels of buyer need
• Diagnose before you prescribe
• Pain flows throughout an entire organization
• "Solution" = Buying Vision
• People make emotional decisions for logical reasons
• People buy from people
• Power buys from power
• Make yourself equal before you make yourself different
• Don't close before it is closeable
• You can't sell to someone who can't buy

Michael T. Bosworth
Solution Selling,
Creating Buyers in Difficult Selling Markets
(Introduction)

Due to circumstances beyond my control, I have unfortunately been forced to close down business. Good ol' GishTeq, see you later. All of it against my will.

("...I am afraid to admit it, but it is true," he cautioned me from the distance which was not that far away at all I thought afterwards.)

Six months ago it all seemed so hopeful, but now it is time to face facts and do something else. Perhaps even something more worthwhile this time around?

Could very well be, very well be.

(...and then that guy turned around, looked at me carefully, and then he said with that familiar hint of enthusiasm gleaming from his eyes, "I can't wait.")

Time now for me to take a break and catch my breath again.

Better luck next time...

The domain name kiffin.org now points to the future famous cyber-gish web site.

In the meantime, I closed the old account and reopened gishteq.com on a clean environment so I can restart afresh and invigorated.

I still am waiting to nab the kiffin.com domain name, but that has already been taken by Mr. Gilbert. Maybe someday soon he will give it up.

I am working on a winning concept for my company. It is called the "three-pronged" approach, and I firmly believe that this idea has much potential for creating business in the short term.

The "three-pronged" approach is based on the following question:

"What prevents e-business from getting maximum benefit from their data?"

The way of answering this question involves the following three components:

1. Knowledge (lack of qualified personnel)


2. Customer behavior (too much data)


3. Technology (lack of technical resources)

Items one and two are covered by "professional services" and items two and three are covered by "advanced web products."

The Three-pronged Approach.

The whole system is supported by a framework upon which measurement leads to results and so-called "complete solutions" are defined and implemented through the proper analysis of these measured results.

According to the NetGenesis (SPSS) Glossary of terms:

"Churn measures how much of your customer base 'rolls over' during a given period of time. To calculate churn, divide the number of customers who attrite during the given time period by the total number of customers at the end of the time period."

You can then see how important it is to track the churn-rate and if it is becoming too great then you must do something about it or else.

Hopefully this will make the GishTeq web site more attractive, and not inadvertently scare off too many people with its interesting message. Does it look professional enough or is just too flashy?

Get the SWiSH file here.

Alright here we go. The more exposure the better.

So tell me then, can you find it?

In order to become a true blue future famous e-business consultancy company, one of the main tasks is to acquire as much exposure as possible. This is not always as easy as one might expect, but it can be done nonetheless.

Just hang in there and keep on trying.

So you can imagine how pleased I am today when my company was put up on the Mondosoft Partner Page.

Have a look for yourself if you do not believe me.